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Written by Douglas Stuart on October 26th, 2008

Unique Content Is Your Key To Success

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Hi,

Douglas Stuart here…

Unique content is text that is original to your site and only your site. This means that your site is not plagiarizing in any way. Unique content is the single most important commodity of the information age and making money online. Search engines are in a constant battle to provide the most accurate and beneficial search results to their users. Therefore unique content has huge demand as the search engines work very much in favor of sites that provide unique content. Each and every time the spider starts its checking out of websites, it is definitely going to check out whether or not your content exists somewhere else too.
Search engines love unique content and will reward a site which has lots of it. Some of the benefits are more frequent crawling and indexing and of course you’ll get loads of targeted traffic. Search engines make money by providing links to sites that the users feel answer their questions. They do not want the same AP wire service story to show up 20 times on page one even if it is legitimately posted on 20 subscribing news Web sites.
Search engines love tightly developed sites that discuss a specific topic. People with other sites will naturally start linking to your pages because of the great content and answers that you provide. Search engines even encourage Webmasters to cloak for improved spider-friendliness. Search engines “with Google leading the ways “are becoming more and more sophisticated and able to sniff out duplicate content. The infamous Google duplicate content penalty is a result of this effort.
If someone searches Horse pendants, then Google should be smart enough to show that page as long as you have title, meta tags, image names, alt tags, etc stating it is the horse pendant. Google and most Search Engines love content that are fresh and unique to the internet. Search Engines still lack quality content for various searches happening, so Search Engines always looks for some unique fresh content to throw up when searched for the particular keywords.
Also be aware that sites that have too many images take longer to load. Even though you may be using a broadband service many people still use Dial Up so sites that take you 5 seconds to load can take minutes for dial up users.
Research the product you intend to promote and see if something you find important wasnt included in the standard description. If you think its a feature that could help sell the product, add it on. Researching a little to make sure that topic hasn’t been over used,looks to the search engines like you are doing a fantastic job of keeping it fresh.
Also always provide a clear, concise glossary of terms related to a product or service. Educating users about the lingo will help them better understand a product or services benefit.
Creating unique content is something that many dread. Wikipedia has all the basic information on most subjects, that is required to create unique content .However you still need to take the basic content and weave your own words around it and through it.As google and other search engines even weed out sites that are too similar. They have a “duplicate content” rule,so if similar content is in more than one place online, Google will present only one of those pages in its search results.Also remember that everyone else is drawing from the same free article pool as yourself.
Therefore the aforementioned route of using just Wikipedia for content research still carries the frustration and risk of duplicate content .Also with no small amount of work on your part to scribe the research into your own words.
As a result everytime when it came to content building I realised I didn’t have enough writing skills to write more than a few relevant and weighty articles about my niche.Consequently my writing was very weak and i was pulling my hair out with frustration.As quality is very important to me and as i wanted to be able to continue to provide you, my readers with only the best written and well researched content.I determined as i like to work smart not hard to research all the alternatives available to produce unique content.
Ghost writers can provide a great service but with one major drawback ! Any ghost writer worth his or her salt will charge anything from $10 at a low point to as much as $50 per article .PLR ( public label rights) again as i discovered you only get what you pay for, with the really good stuff selling for really big bucks and the lower $ ticket plr just being regurgitated garbage that can be found in a million places online. Obviously there are various re-writers you can use but most of them don’t work as well as you want them to work as well as setting you back a few hundred dollars.
Also If you are smart and in this for the long term ? Your long term goal should always be to gather enough quality content to create and produce your own e-course or e-book or similar,as it comes at a minimal cost. If your brave enough to go down outsourcing that to a ghost writer,they will finally quote you for a 40,000 words ebook, and I can guarantee it will cost you anywhere between $1200 to $1500.
No doubt you are scratching your heads at this point asking if i am just pointing out problems you may have already encountered yourself or did i find a solution ? Well i have included two links below to allow you to judge for yourself whether as i believe i found the MOTHER of all Solutions ! All i can say is i no longer have sleepless nights worrying about CONTENT,CONTENT,CONTENT just check it out and you will see why.

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